Brandon Frere on the Promises and Challenges of Ultimate Gamification

Even the most dedicated and conscientious employees can flounder, whether because of too much pressure or too little stimulation. Gamification is not a recent phenomenon, but it’s picking up steam as a legitimate business practice to whip up employee and client interest alike. A well-designed game or contest can pump life into anyone or anything from a lagging employee to a deflated global marketing campaign. Brandon Frere views gamification as a valuable possibility in the technology and financial services industries, where his primary interests lie. Frere, founder and CEO of Frere Enterprises, wants to continue the discussion on gamification and how it can revolutionize company productivity.

“I am developing gamification tools right now to approach several different processes in a new way,” said Frere, who is interested in implementing them across multiple platforms.“I’m interested in getting those gears working, creating a dynamic environment so that people are motivated to do well and stay doing well.”

Gamification can have groundbreaking effects on production, but can also be seen as trivializing serious matters when applied in the wrong way. The key is finding a balance between motivating employees, production, and maintaining their well-being as well as the quality of the company culture. When it comes to financial services, high standards are crucial.

“Gamifying quality control may be an excellent way to easily maintain excellence without sacrificing momentum,” said Frere. “I am already seeing this in terms of training processes. Quality cannot be brought down by any efforts to boost production or efficiency, and it’s important to get creative to make sure that doesn’t happen.These are all part of a bigger discussion about gamification that I’m excited to be in.”